Skip to main content
All CollectionsEnglish version
How to setup Zeydoo S2S conversion tracking?
How to setup Zeydoo S2S conversion tracking?
Alan K. avatar
Written by Alan K.
Updated over a week ago

Every time a conversion takes place, Zeydoo sends a postback request containing a unique identifier (ID). Data transfer from Zeydoo to a tracker (or advertising network) is carried out with the help of parameters (macros), tracking the fact of conversion and traffic sources.

To setup the tracking correctly please use the following instruction:

1. Choose one of the offers from Zeydoo platform and get Offer URL containing parameters {ymid} and {var}.

{ymid} - parameter responsible for conversion transfer
{var} - traffic source ID. Please note that the var parameter must be no longer than 40 characters long with the following list of acceptable symbols:

  • a-z

  • A-Z

  • 0-9

  • +!:/ ,?()$=.%[]_-

2. Use the Offer URL you got from Zeydoo in your tracker or advertising network while creating a new offer. The ymid and var parameters should be equated to the corresponding macros on the side of tracker (or ad network).

Example of the Offer URL (generated in the tracker):{clickid}&var={}

Postback will be generated automatically, for example: (cid parameter in this case is responsible for transferring conversions on the tracker's side)

3. Copy the postback generated in the tracker and add it to the Postback URL field in your Zeydoo account. Equate the parameter responsible for transferring conversions to the macro {ymid}. In addition, you can add the conversion cost through the macro {amount}.

Example of a Postback URL:

Please pay attention that if your offer has double conversion flow (for example Registration+Deposit or Registration+CC Submit), you should use additional {goal} parameter to track such conversion properly.

Example of a Postback URL:

et - parameter responsible for conversion type transfer

If all settings are correct, you can separate the types of conversions in your statistics:

goal=1 - Registration
goal=2 - Deposit or CC Submit

Did this answer your question?